The bags featured all have that practicality factor, for example some have straps in order to be worn like a backpack. They all follow the classical Mulberry bag silhouette, however modernized to fit with Cara. Also little inspirations from Cara's tattoos have been featured on the bags like the lion head tattoo she has, inked onto her forefinger or the 'Made In England' on the bottom of her foot.
The set for the campaign is on a moor. There is a sense of freedom and effortless lifted from the setting and the clothes mixed with Cara's sheer coolness.
Cara represents everything cool, modern and new in the industry; her bag collection is a reflection on this.



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